ABORIGINAL TOURISM
BUSINESSES CONTRIBUTED
to State Incomes
in 2021/22
ABORIGINAL TOURISM
BRINGS EMPLOYMENT
OPPORTUNITIES TO
with increased employment
opportunities for youth
ABORIGINAL TOURISM
CONTRIBUTED OVER
to the gross state product
in 2021/22 in spite of COVID
Aboriginal Tourism Western Australia (ATWA) was created as a subsidiary of WAITOC, in order to diversify funding and sustainability, moving away from the reliance on cyclical State Government funding. ATWA is registered as a charitable body, with the purpose of accepting philanthropic funding, donations and corporate sponsorships, increasing resilience and enhancing opportunities to reach under-supported regions across the state, and improving the development of Aboriginal tourism entrepreneurial expertise.
Through WAITOC, empowers communities through our advocacy, capacity building, and marketing of tourism businesses. ATWA promotes authentic experiences, collaborates with stakeholders, and leverages resources for sustainable growth. Crucial in preserving cultural heritage, ATWA drives economic empowerment while engaging Aboriginal communities in decision-making and fostering tourism development. While having worked with businesses in the Perth region and Broome for a number of years, ATWA’s support has allowed the employment of new representative mentors in Albany to service the South West, Geraldton to service the mid West/Coral Coast, and Kununurra for the East Kimberley region.
By supporting tourism businesses, culture and tradition is fostered, developed in families and communities, and shared with the broader public.
Designed to assist with building essential administration skills, productivity and best practice
A more intensive mentoring program that partners a mentor with an Aboriginal business owner mentee