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ATWA — Aboriginal Tourism Western Australia
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Aboriginal tourism on Country in Western Australia
Our Impact

Measurable change for Aboriginal tourism across Western Australia

ATWA funds the foundation under WA's Aboriginal tourism sector — the unglamorous, in-region work that turns operators into long-term, viable businesses.

By the numbers

The contribution of Aboriginal tourism to WA

Independent figures from the most recent assessment of the Aboriginal tourism sector in Western Australia.

$0.0M

Contributed to State incomes by Aboriginal tourism businesses.

0%

Visitor interest in Aboriginal Tourism

0

Aboriginal tourism businesses supported by ATWA.

0

New Jobs Created through ATWA support

In their words

Hear it from the operators

Aboriginal tourism businesses on what WAITOC and ATWA support has meant for them.

Statewide reach

On Country, in region

ATWA's work is delivered through a network of mentors and Support Hub Coordinators based in the regions where Aboriginal tourism happens — not from a single city office.

  • Perth
  • Broome
    North West
  • Albany
    South West
  • Geraldton
    Mid West / Coral Coast
  • Kununurra
    North West
What this means

Why this work matters

Aboriginal tourism is a powerful contributor to the WA economy — and an even more powerful vehicle for cultural strength, language and Country.

Every dollar ATWA deploys is matched by operator investment in time, capability and on-Country infrastructure.

Milestones

Twenty years of building the foundation

  1. 2002

    WAITOC founded

    The Western Australian Indigenous Tourism Operators Council is established as the peak body for Aboriginal tourism in WA.

  2. 2015

    ATWA created

    Aboriginal Tourism Western Australia is set up as WAITOC's charitable subsidiary to receive philanthropic and corporate funding.

  3. 2022

    AITC Cairns

    The Australian Indigenous Tourism Conference is co-presented with the Queensland Government, theme: The Time is Now — Let's Ignite.

  4. 2023

    Funding diversified

    Government share of revenue moves from ~90% to 54%, with philanthropy and corporate partners filling the gap.

  5. 2024

    AITC Melbourne /Naarm

Gifts in Wills

Leave a lasting legacy for Aboriginal tourism

A gift in your will to Aboriginal Tourism Western Australia helps fund programs that will strengthen First Nations tourism businesses and communities for generations to come.

Learn about Gifts in Wills
Case studies

The work in practice

Kaarl WirnCase Study
ASWJuly 2026

Kaarl Wirn

Kaarl Wirn shares powerful Aboriginal cultural experiences through dance, storytelling, wellbeing, and Country. The business is helping grow cultural tourism in the Southwest while creating space for youth leadership, learning, and authentic visitor connection.

Read story
Katter Kich Gallery and ToursCase Study
AGOJuly 2026

Katter Kich Gallery and Tours

Katter kich Gallery and Tours shares Aboriginal history and culture through guided experiences at Katter kich, Wave Rock and Mulka’s Cave, alongside a Hyden gallery showcasing and promoting Aboriginal art.

Read story
Wooramulla and Bibbi MurraCase Study
ACCJuly 2026

Wooramulla and Bibbi Murra

Rennee Turner has become a leading Aboriginal tourism operator in the Gascoyne, growing Wooramulla Eco Cultural Journeys into a thriving business. With an 800% increase in bookings, the launch of Bibbi Murra, and strong community leadership, she is putting Carnarvon on the map.

Read story
WAITOC — Western Australian Indigenous Tourism Operators Council

ATWA is the philanthropic and fundraising arm of WAITOC — the peak body for Aboriginal tourism in Western Australia.

To learn about Aboriginal culture first-hand, book a tour or experience through the WAITOC website.

Visit WAITOC
Acknowledging Country

ATWA acknowledges the Traditional Custodians of the lands on which we work across Western Australia. We pay our respects to Elders past, present and emerging, and recognise the enduring connection of Aboriginal people to Country, culture and community.

ATWA — Aboriginal Tourism Western Australia

ATWA is the philanthropic and fundraising arm of WAITOC — the peak body for Aboriginal tourism in Western Australia.

Charitable Collections Licence No. CC23582

ACNC Registered Charity
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Stories from Country, plus impact updates a few times a year.

ATWA is a DGR-registered charitable body — donations over $2 are tax-deductible in Australia.

Supported by

LotterywestWAITOC — Western Australian Indigenous Tourism Operators CouncilPaul Ramsay Foundation
CC23582 · © 2026 Aboriginal Tourism Western Australia
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